Profile Pensions wanted to build brand awareness and increase exposure.

The aim was to build consumer awareness of Profile Pension’s reputation for offering impartial and easy to access pension advice designed to make people better off in retirement.



Campaigns & ContentESG CommsPR & Comms


Financial Services

Our Approach

We created a unique voice for Profile Pensions by highlighting the massive discrepancy in female retirement provisions compared to males. We developed a series of campaigns including a yearly report centred on the difference in the size of male and female pension pots. We were also able to work on an exclusive basis with several national journalists to create stories on how the pandemic was affecting the value of women’s pensions.

Results we’re proud of


New users in the first four months.


Bounce rate.

All in the details

Broad coverage

A series of campaigns have generated coverage in national titles including The Daily Express, Independent and The Telegraph.

Vast audiences

Profile Pensions research was also cited on flagship BBC Radio 4 programme Woman’s Hour.

“We are delighted to be working with Aspectus. As we scale up our business to give accessible and impartial pension advice to tens of thousands of people in the UK, Aspectus have shown a thorough understanding of our business and what we are trying to achieve.  They are very responsive and incredibly flexible and have clearly shows how they can contribute to our mission.”

Simon Vella
Chief Marketing Officer, Profile Pensions

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